Telling Your Research Story: Leveraging MSU's Resources for Funding Success and Strategic Visibility

6 Sep 9:00 am

Dr. Brent Fountain, Vice Provost James Carskadon, Research Editor, Office of Public Affairs Chris Bryant, Branding and Marketing Resource Manager, Office of Public Affairs Sarah Nicholas, Communications Specialist, College of Arts and Sciences


Fowlkes Auditorium, Colvard Student Union

Effective communication of research and outreach activities has strategic value to faculty in promoting their scholarship, procuring funding, and to advancing the overall mission of the university. This seminar will bring together colleagues to discuss why it matters for faculty to promote their activities in a way that is aligned with the institutional strategies for messaging, branding, and marketing our “stories,” explore what supports are available and how to utilize the personnel and services at MSU to enhance your proposals, and share some trends and lessons learned from colleagues who are actively deploying use of a shared institutional voice and persona in persuasive and promotional writing, such as grant proposals and marketing tools.